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Press relations.
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 Press relations are a cost effective and performing tool. A press article brings more credibility than an advertisement, especially in media having an important relationship with their readers. A quote and a few images on TV are more valuable than a 30 seconds commercial spot. But creating a good relationship with the press takes time, so PR as we understand them are a long distance run!
 Our tools:
 Our press database:
Arc en Ciel Communication have developped a multi-criteria database, with 40 000 + contacts (print, TV, Radio, on line, et and French & international press agencies).
Each file includes:
Complete coordinates of each journalist, including personal data, & centres of interest.
Articles concerning our clients (or their competition) already written or audio/video reports already broadcast.
History of contacts..
This database is updated on a daily basis, thanks to our partnership with Hors Antenne. Our press officers buid personal relationship with the journalists whom we regularly contact for our clients. Our fields of experience are:
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Aeronautics: industry, general aviation, sports, and adventure.
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Environment, sustainable development, outdoor sports
* Diversity, fight against discriminations, education and social affairs
This database is completed with an access to editorial calendars.
 Our method:
For each one of our client, and/or each event:
1. Dedicated press database (selection of journalists)
2. writing of a press release, and a press kit, sent to press rvia e-mail, fax, post, according to the journalists preferences.
3. Systematical phone work, daily or weekly reports (according to the subject)
4. Press desk on the event, organisation of interviews, pictures, audio tracks & video management.
5. Detailed report after each operation, and collection of press outcome. Annual follow up if relevant.
Recent operations :
2008 : Conference (January) and Employment Forum of AFIP (an Association to Favour Professional Insertion of visible ethnic minorities), Jane Goodall France PR, launch of Week up fitness company, launch of CET (Conseil Energie & Transport) new services.
2007 : European year for Equal Opportunities, Centenary of Toussus Airport, Launch of Chinese Flight competition, European week for Safety & Security at Work, Europe enlargement seminars...
2006 : European campaign against discriminations, Ecofly (air tourism in Quebec) fDijon adventure film festival, Kitesurf French Championship, Hot air Balloon French Championship,
2005 : FAI Centenary with all living heroes of air & space, Jules Verne adventure film festival, "Feel Free to Say No" anti tobacco European Campaign, Netjets Chalet in Le Bourget (Paris Air Show)...
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